Cristiano Fagnani

Cristiano Fagnani currently serves as the Chief Executive Officer at Off-White and holds the position of Chief Executive Officer at New Guards Group, overseeing NGGH++ (New Guards Group/Farfetch Group) and Reebok Europe. Additionally, Cristiano is the Chief Marketing Officer for several luxury brands under New Guards Group, including Palm Angels and Ambush. Previously, Cristiano was the CEO and General Manager of Reebok Europe. An extensive career at Nike spanned over two decades, with various roles including Senior Director of Global Influencer Marketing and Senior Director of Global Communications. Cristiano's educational background includes a Master Degree in Scienze della Comunicazione from Università di Siena and a Master in International Public Relations from Ateneo Impresa in Rome.