Marlana Trombley

Director at New Hampshire Tech Alliance

Marlana Trombley is the current Director at New Hampshire Tech Alliance. Prior to this, they were the Director of Marketing at FlowTraq, a Riverbed Company. There, they were responsible for a $6 million annual revenue and reported directly to the CEO. Marlana created hybrid campaigns that targeted small startups, universities and global brands including eBay, PayPal, BAE Systems, Boeing, Paramount Pictures and Constant Contact.

At UNH, Marlana Trombley was responsible for all content and collateral creation. Marlana oversaw Hubspot, editorial calendars, blog posts, whitepapers, ebooks, reports, webinars and infographics. Marlana developed 16 high-impact, scalable lead generation campaigns to ensure 10K+ subscribers were segmented for strategic digital touchpoints and remarketing campaigns; increased email subscribers by 66%.

Ms. Trombley has also implemented an agile project management system and the first internship program within their first 60 days in role. Marlana generated Series A investor interest which led to the company being acquired by Riverbed in November 2017.

Marlana Trombley has a Bachelor of Science in Industrial and Organizational Psychology from Eastern Connecticut State University. Marlana also has a certification from the DigitalMarketer in Certified Ecommerce Marketing Specialist, Google in Google Analytics Platform Principles, and HootSuite Media Inc. in HootSuite Certified Professional.

Timeline

  • Director

    Current role

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