David Weston

Mr. Weston previously served in the role of on-premises manager with Red Bull North America beginning in 2003 where he was territorially responsible for the entire state of Washington and the Coeur d’Alene region. In this role, he managed relationships with eight distributors, over 40 representatives and their on-premises clients (3200 accounts). During his tenure he created marketing concepts and incentives which in turn increased Columbia Distributing sales from 28,000 cases in 2003 to over 160,000 in 2011. He further grew his account-base by over 600 new accounts. In 2011 he subsequently went on to purchase and operate his own business where he put his marketing skills to work and increased historic sales by 57%. During this period, he continued to grow his regional network and determined to leverage his experience through service as a consultant with the coastal division of Southern Glaziers Wine and Spirits where he was responsible for the Edmonds – Lynnwood territory off-premises sales. In the first year of his consultancy, he increased territory revenue by 120%, and was identified as one of the top 3 sales affiliates who contributed to top state performance for 2018/2019/2020 as recognized by multinational spirits corporation, Beam Suntory.

In this new role he manages a team of sales representatives to develop sales targets through telemarketing, face to face interactions, direct mail, and web-based sales strategies. He ensures sales goals are identified and communicated through ongoing training, coaching, mentoring and motivating skill development and administration of sales pipelines. Mr. Weston’s management role encompasses all aspects of the sales life cycle including strategy, lead generation, direct relationship management including lead development, negotiation of sales and lead conversion, deal evaluations and approvals.