Helen Connolly

Chief Executive Officer at New Look

Helen Connolly is an accomplished retail executive with extensive experience in the fashion industry. Currently serving as the Chief Executive Officer of New Look since January 2020, Helen has played a pivotal role in the brand's growth, which has expanded to 432 stores across the UK and ROI. Previously, Helen held the position of Chief Commercial Officer at Bonmarché from August 2016 to January 2020, leading the company through a significant modernization and digital transformation process. Other notable roles include Director of Buying for Womenswear and Lingerie at George @ Asda, Head of Buying at Dorothy Perkins, and various buyer positions at Next Group PLC, where responsibilities encompassed women's and children's clothing. Helen Connolly holds a BSc (Hons) degree in Clothing Marketing from The Manchester Metropolitan University.

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