New Media Advisors
Scott Gardner is a seasoned digital marketing professional with extensive experience in search and content marketing. As the Founder and Partner of New Media Advisors since July 2020, Scott leads a team of experts in addressing brands' challenges in various digital marketing areas including Organic Search and Local Search. Prior roles include Senior Director of Digital Marketing at Choice Hotels International, Senior Vice President of Digital Marketing at Bank of America, and Vice President positions at both Triangle Direct Media and Fortune Interactive. Scott began their career in sales and marketing at MarketSmart Interactive and SunTrust Bank, and holds a Bachelor's degree in Psychology from the University of North Carolina at Chapel Hill.
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New Media Advisors
At New Media Advisors, we specialize in partnering with brands to ignite digital channel growth and empower client-side marketing teams by helping improve their SEO and content marketing capabilities, performance and results. As a consulting firm, we build strategy and help clients deploy their resources (in-house teams and external vendors) to drive high-impact SEO and content results now and into the future. The agency model is broken. Turnover is rampant. Brands are leasing their expertise and none of this works to your advantage. We help brands build stronger in-house capabilities. This approach increases agility, reduces external vendor costs, drives talent development and creates long-term value for the brand. It is a proven model that accelerates performance growth across Search, Local and Content Marketing. We can free you from dependence on expensive partners and set you up to drive significant & predictable traffic, visibility and revenue growth from your digital marketing