New Media Advisors
Tom Dwyer is a seasoned digital marketing professional with extensive experience specializing in search engine optimization (SEO) and marketing strategies. Currently serving as Principal Advisor at New Media Advisors since January 2023, Tom collaborates with brands to navigate challenges and enhance growth in various digital marketing channels. Prior to this role, Tom held the position of Vice President of SEO at Bank of America from June 2012 to December 2022, where responsibilities included overseeing SEO initiatives for multiple banking divisions and managing local SEO for thousands of branches and advisors. Tom's career also includes roles as Senior Search Strategist at LexisNexis Legal, Founder of Pinnacle Publications, LLC, and Vice President & General Manager at MarketSmart Interactive, showcasing a strong foundation in interactive marketing solutions and strategic consulting. Tom is an alumnus of the State University of New York at Plattsburgh.
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New Media Advisors
At New Media Advisors, we specialize in partnering with brands to ignite digital channel growth and empower client-side marketing teams by helping improve their SEO and content marketing capabilities, performance and results. As a consulting firm, we build strategy and help clients deploy their resources (in-house teams and external vendors) to drive high-impact SEO and content results now and into the future. The agency model is broken. Turnover is rampant. Brands are leasing their expertise and none of this works to your advantage. We help brands build stronger in-house capabilities. This approach increases agility, reduces external vendor costs, drives talent development and creates long-term value for the brand. It is a proven model that accelerates performance growth across Search, Local and Content Marketing. We can free you from dependence on expensive partners and set you up to drive significant & predictable traffic, visibility and revenue growth from your digital marketing