Keegan Edwards

Keegan Edwards is the President & CEO at New Media Retailer. Keegan was previously the Co-Founder & CEO at Liquid Retailer from October 2015 to October 2020. The company and its five-person team have now been fully integrated and redeployed under the New Media Retailer brand. This positions the Liquid team to best support new e-commerce initiatives as part of a cross-functional team focused on the wholistic success of independent retailers.

Prior toLiquid Retailer, Keegan worked as an Operations Intern at CHINA.CN from May 2010 to August 2010 where they were responsible for orchestrating and facilitating meetings between foreign embassies and the Chinese State Owned Enterprise, CHINA.CN. In addition, they were asked to translate product marketing content from Mandarin Chinese into English for online publication.

From January 2007 to December 2009, Keegan worked as Sales Assistant at Norwich Pennysaver.

Keegan Edwards has a Bachelor's degree in Political Science & Chinese Studies from the University of Rochester. Keegan also has a degree in Chinese Studies from Beijing Foreign Studies University. Keegan has also received certifications from Google in Google My Business Basics, Google Ads Search Certification, and Google Analytics for Beginners. Keegan has also received a certification from HubSpot in Inbound Certification.

Some individuals on their team include Francesca Halberg - General Manager & CPO, Robert Martin - COO, and Derek Hughes - Sales Manager.