Arige Hayeg

Arige Hayeg is an experienced professional in consulting and market research, currently working as an Associate Consultant at New Metrics since September 2024, focusing on enhancing customer and employee experiences through technology solutions for government and public sector organizations. Previously, Arige served as a Social Media Data Consultant at BLOOM and worked as a Research Analyst in Creative Excellence at Ipsos, where responsibilities included media activations and advertising testing. Arige's background also includes experience as a Research Executive at Mediametrie, contributing to audience ratings and performance evaluations, as well as an International Business Developer at Digital Virgo, specializing in telecom monetization strategies. Arige holds a Master's degree in Media Strategy and Creative Industries from Sciences Po and a Bachelor's degree in Business Administration from NEOMA Business School.