New Moon Strategy is a consulting practice focused on building and optimizing digital ecosystems. We help organizations use data, search (SEO, GEO, AEO), and advertising strategy to improve discoverability, strengthen funnel performance, and make clearer, more informed decisions across their digital landscape.

Our work spans ecommerce brands, emerging start‑ups, and global organizations, giving us a broad perspective on how different teams operate and how strategy, content, and paid channels intersect. We bring that experience into every engagement, offering practical guidance, clear frameworks, and high‑impact strategic support.

The New Moon represents a reset — a moment to establish direction with intention. Our role is to realign the digital ecosystem, cut through the noise, optimize and scale so that everything operates at a higher level.

New Moon Strategy

Kate Casanova

This department focuses on developing and implementing strategies to optimize operational efficiency and drive organizational growth.

New Moon Strategy

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Teams

Strategic Operations

Offices

New Moon Strategy

Org chart

Teams

Strategic Operations

Offices

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