New Murabba
Josef Seidler currently serves as Executive Director at New Murabba, overseeing development functions for a dynamic mixed-use project featuring a 400m super tall building. Prior to this role, Seidler was Regional General Manager at Vicinity Centres, leading major mixed-use developments and strategic capital expenditure management. Seidler also held the position of Group Property Development Director at The Star Entertainment Group, where leadership of a $4 billion redevelopment portfolio included the successful bid for the $3 billion Queens Wharf Integrated Resort. Earlier experience includes Development Director roles at Crown Resorts, overseeing significant projects such as the Crown Sydney Hotel & Casino and the Crown Casino Redevelopment. Seidler began their career as a Senior Project Manager at Demar Developments and holds a Bachelor of Economics and a Bachelor of Arts in Town Planning from Victoria University.
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New Murabba
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New Murabba Development Company (NMDC) is a wholly owned subsidiary of the Public Investment Fund (PIF), and its Board of Directors is Chaired by His Royal Highness Crown Prince Mohammed bin Salman. NMDC aims to develop the world’s largest modern downtown in Riyadh, New Murabba, contributing to the city’s future development in line with Saudi Vision 2030. New Murabba will be built around the concept of sustainability and will offer a unique living, working and entertainment experience. At the heart of New Murabba is a new icon, The Mukaab. An exceptional iconic landmark featuring the latest innovative technologies. The design of The Mukaab includes first-of-its-kind facilities and will be one of the largest built structures in the world. The Mukaab will be the world’s first immersive, experiential destination where hospitality, retail and leisure reach new levels, all in breathtaking, ever-changing environments. Defining Riyadh’s new skyline, The Mukaab will attract visitors from across the world with its incredible state-of-the-art entertainment, dining and retail. This is the new face of Riyadh.