Sara Alsammahi

Sara Alsammahi is a seasoned digital marketing professional with extensive experience in various roles within prominent companies. Currently serving as a Digital Marketing Senior Manager at New Murabba since September 2025, Sara previously held positions including Media Manager at Zain KSA and Digital Paid Media Specialist at stc. Earlier experience includes serving as an Ecommerce Manager at Elaf United Company, where responsibilities focused on e-commerce strategy and online activity management, as well as Marketing Manager and Marketing Data Analyst roles at Ecommerce SEA, where impactful marketing campaigns were executed even with limited budgets. Sara's involvement in the community includes volunteering with Gheras World Corporation since 2012, which supports skill development among young women. Educational achievements consist of executive education in MarTech Strategy from Northwestern University and Leadership and Change from The London School of Economics, along with a Bachelor's degree in Management Information Systems from King Saud University.