New Murabba
Sinan Rasheed (Alani), P.Eng., PMP, CRIO, LEED AP, BCxP, is an experienced professional in sustainability and engineering, currently serving as the Director of Sustainability at New Murabba since October 2023. Previous roles include Department Head and Team Lead at Alpin Limited, where Sinan supported the establishment of the Environment and Sustainability Section at the Public Investment Fund from January 2021 to October 2023. Additionally, Sinan held positions such as Senior Consultant at Alpin Limited, Senior Building Performance Analyst at Integral Group, and Director of Projects at CFMS-West Consulting Inc. Early career experience includes senior managerial roles at Dubai Silicon Oasis Authority and Union Properties. Sinan is pursuing a Certificate in Sustainability Studies from Saïd Business School, University of Oxford and has obtained several certifications related to climate change, ESG, and public speaking, complementing a B.Sc. in Mechanical Engineering from the University of Technology in Baghdad, Iraq.
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New Murabba
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New Murabba Development Company (NMDC) is a wholly owned subsidiary of the Public Investment Fund (PIF), and its Board of Directors is Chaired by His Royal Highness Crown Prince Mohammed bin Salman. NMDC aims to develop the world’s largest modern downtown in Riyadh, New Murabba, contributing to the city’s future development in line with Saudi Vision 2030. New Murabba will be built around the concept of sustainability and will offer a unique living, working and entertainment experience. At the heart of New Murabba is a new icon, The Mukaab. An exceptional iconic landmark featuring the latest innovative technologies. The design of The Mukaab includes first-of-its-kind facilities and will be one of the largest built structures in the world. The Mukaab will be the world’s first immersive, experiential destination where hospitality, retail and leisure reach new levels, all in breathtaking, ever-changing environments. Defining Riyadh’s new skyline, The Mukaab will attract visitors from across the world with its incredible state-of-the-art entertainment, dining and retail. This is the new face of Riyadh.