New North
Gregory Willits currently serves as a Scrum Master at New North. Gregory previously held positions such as Food and Beverage Supervisor at Four Seasons Washington, D.C. Hotel, Finance Accounting Specialist, and Co-Founder/Co-CEO at CEM Cookware. Gregory also has experience as a Government Affairs and Business Development Intern at SunEdison and a Government Affairs Intern at Solar Energy Industries Association. Gregory holds a Graduation Certificate from Per Scholas, an MBA in Business Administration, Management and Operations from the University of Maryland - Robert H. Smith School of Business, and a Master of Public Policy in Energy Policy from the University of Maryland.
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New North
New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard. We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results. But marketing doesn’t have to be a mystery. We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.