New North
Tristan Pelligrino is currently the Co-Owner at New North, Co-Founder at Marketers in Demand, and Co-Founder at Motion. Tristan specializes in working with B2B marketers to help them achieve their full potential and launch successful podcasts. With a background in consulting at companies like Oracle Corporation, IBM Global Services, and PricewaterhouseCoopers, Tristan brings a wealth of expertise to the marketing industry. Tristan holds an MBA in Marketing from The University of Georgia and a Bachelor of Business Administration in Computer Information Systems from James Madison University. Additionally, Tristan has served as a Board Member and Treasurer at Docs In Progress.
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New North
New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard. We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results. But marketing doesn’t have to be a mystery. We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.