Christopher Whitesell

Christopher Whitesell is the President and Founder of New Path Digital. Prior to starting their own company, Whitesell served as a Partner and Director of Digital Strategy at Spider Digital, a Division of Media Placement Services (MPS). In this role, they were responsible for setting the overall company vision as well as overseeing operations, HR, sales and marketing, and financial decisions.

Whitesell began their career in wireless sales at North State Communications in August 2005. Christopher quickly rose through the ranks and was promoted to Partner and Director of Digital Strategy at Spider Digital just three years later. In this role, they were responsible for overseeing all digital marketing initiatives, including website and campaign analytics, lead generation, path to purchase and attribution modeling, search engine marketing (SEM), display advertising, mobile advertising, online video, and content marketing.

Under Whitesell’s leadership, Spider Digital became one of the most successful digital marketing agencies in the country. In 2015, they left MPS to start their own company, New Path Digital. New Path is a full-service digital marketing agency that specializes in helping businesses of all sizes reach their target audiences online.

Whitesell is a thought leader in the digital marketing industry and is frequently invited to speak at conferences and events around the country. Christopher is also an active member of several industry organizations, including the Interactive Advertising Bureau (IAB) and the Search Engine Marketing Professional Organization (SEMPO).

Whitesell has an associate's degree in business administration and management from Cape Fear Community College, a field in biology from North Carolina State University, and a certification in Google AdWords from Google. Christopher also has a certification in how to build and manage a digital agency or division from the Laredo Group.

Margaret Bell - Media Director, Devvkanth Musunuru - Analytics Project Developer, and Kelly Paul - Vice President, Marketing Operations report to Christopher Whitesell.