Doug Anderson

Doug Anderson oversees the day-to-day marketing and branding functions for New Perspective Senior Living. He began his career as a news anchor and reporter for KTTC-TV in Rochester, Minnesota. Since that time, he has developed a 30-year career in marketing that has included senior marketing leadership working on or for some of the best brands in the world: Country Inns & Suites, Famous Dave’s Restaurants, Carlson Hospitality, Jenny-O/Turkey Store, Hormel, General Mills and Polaris to name a few. As CMO for Famous Dave’s of America, he was instrumental in leading the growth from 20 locations to over 75 when he left. As VP of Marketing for Carlson Companies, he led brand turnarounds that drove incremental ROI gains of 20%. Over the last 10 years, Doug has led a boutique marketing consultancy that focused on driving success for clients with multiple locations. His experience in senior housing dates back to 1998 as an on-going strategic and marketing consultant to New Perspective Senior Living.

Applying his MBA from University of St. Thomas Opus School of Business, Doug has also taught future business leaders marketing concepts and theory as a professor at his business school alma mater. He is an avid student of all the new methods to reach and capture new customers and prospects.

Doug and his wife, Jamie, are nearly empty nesters in Excelsior, Minnesota. They cherish family time by the lake and recently welcomed their first grandchild into the family.