New Realm Brewing
Chris McCoy is a seasoned professional with extensive experience in sales and market management within the beverage industry. Currently serving as Senior Market Manager at New Realm Brewing since February 2021, Chris oversees a team of Market Managers and fosters relationships with key stakeholders across Virginia and the Outer Banks of North Carolina. Prior roles include Market Manager at New Realm Brewing, where Chris drove sales volume and maintained account relationships, and Brewery Representative at Devils Backbone Brewing Company, focusing on sales goals and market analysis. Chris's background in compliance and data quality at Ally and The Boston Beer Company, along with a BA in Business Administration from Virginia Tech, further enhances expertise in managing market initiatives and ensuring product distribution accuracy.
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New Realm Brewing
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s eastside Beltline trail in December of 2017, featuring a 25hl brewhouse, fully equipped QA/QC lab, 3,000-square foot restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the middle of 2018 enabling New Realm to increase their ability to innovate and create new beers. The Virginia Beach location is a 58,000-square foot space with a 50bbl brewhouse, multi-format packaging equipment, and a fully equipped QA/QC lab. Like Atlanta, the second location features a large outdoor beer garden, private event space and restaurant. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach. Our breweries produce both experimental and traditional beers for sale in our restaurants and for wider distribution. We use quality ingredients and rigorous process control to ensure that our products are of the highest taste and quality when they reach the consumer. The hospitality side of our venture is committed to providing a welcoming, enriching dining experience with dishes from an eclectic, southern-accented menu. Our goal is to marry the brewing process to the dining experience as much as possible, through the visuals in our restaurant, via curated food-beer pairings, and through education and facility tours. We aim to provide our guests with a "choose your own adventure"-style experience through a variety of different dining settings and atmospheres. Responsible environmental stewardship plus dedication to our core behaviors and core values run through all aspects of our business. New Realm’s recent awards include: Brewbound’s 2018 “Rising Star” brewery, Ratebeer’s 2018 “Best New Brewer