Greg B.

Greg B. has an extensive work experience in the marketing and creative field. Greg currently holds the position of Senior Director of Marketing at New Seasons Market since July 2021. In this role, they are responsible for overseeing the effectiveness of the company's brand and marketing strategy, including loyalty, insights, creative, and marketing operations teams. Greg provides insight and advice to the leadership team and participates in overall group strategy decisions.

Prior to their current role, Greg worked at Kroger from 2011 to 2021. Greg began as a Designer and gradually moved up to become an Art Director and later a Creative Director. In these roles, Greg led creative and design initiatives for diverse marketing and advertising campaigns. Greg played a key role in launching Kroger's "Simple Truth" natural and organic food brand, which achieved $1 billion in annual sales within 22 months.

Before joining Kroger, Greg worked at Fred Meyer from 2000 to 2011. Greg started as a Designer and eventually became a Senior Brand Manager & Art Director. During their time at Fred Meyer, Greg focused on developing and implementing brand programs for the company's private label brands. Greg introduced demographic and psychographic personas, enabling the team to create targeted marketing solutions and merchandising strategies.

Overall, Greg has a strong background in marketing and creative leadership, with a track record of driving brand growth, implementing innovative marketing strategies, and achieving significant sales milestones.

Greg B. obtained a Bachelor of Fine Arts degree in Communication and Visual Arts from Oregon State University.