Jake G.

Co-Founder at New Theory

Jake G. is a seasoned professional with extensive experience in win/loss analysis and operational leadership. As Co-Founder of Kaptify since July 2023, Jake G. specializes in providing analytical insights for product marketers. Additionally, Jake G. has been a Co-Founder at New Theory since October 2017, where the focus is on performing win/loss and churn analysis for SAAS clients by gathering qualitative data and delivering actionable insights through a software platform. Previous roles include serving as COO at Private Vacations from January 2010 to November 2017 and as an Associate at University Venture Fund from January 2006 to May 2009.

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