Rocco Falcone

Rocco Falcone is an accomplished professional with extensive experience in leadership roles, serving as President of Rockys Ace Hardware since June 1976 and as Founder of New Valley Bank & Trust since May 2018. Under Rocco Falcone's guidance, New Valley Bank & Trust emerged as a vital community institution aimed at fostering economic and social progress in Western Massachusetts. Rocco Falcone holds a Master's Degree in Business/Finance and a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Western New England University, completed between 1980 and 1987.