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New Wave Group SA
- Laurent Dufaux
Laurent Dufaux is an experienced professional in the sports and apparel industry, currently serving as Account Manager for Suisse Romande et Tessin at New Wave Group SA since January 2005. Laurent has a proven track record in implementing the Craft brand within the Swiss Romande and Ticino regions, particularly in the functional clothing sector, focusing on technical underwear and product lines for running, cycling, and cross-country skiing. From October 2015 to May 2018, Laurent held the position of President of Organization for the EKZ Cross Tour Aigle, a Swiss international cyclocross series. Prior to these roles, Laurent was a professional cyclist from 1991 to 2004, competing with several reputable teams across Switzerland, Spain, France, Italy, and Belgium. Laurent holds a CFC in Sanitary Installation.
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New Wave Group SA
New Wave Group SA is the Swiss-based affiliate of New Wave Group. New Wave Group is a growth company that designs, acquires and develops brands and products in the corporate promo, gifts and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group will market its products in the corporate promo market and the retail market. Main brands distributed in Switzerland: - Sportswear: Craft - Promowear: Clique, James Harvest Sportswear, J. Harvest & Frost, Printer, Cottover, Cutter & Buck - Workwear: ProJob Our strengths : - Proximity / Service / Advice - One-day delivery - Stock in Switzerland YOUR TEXTILE SOLUTION ! www.nwgroup.ch
