Laurent Dufaux

Laurent Dufaux is an experienced professional in the sports and apparel industry, currently serving as Account Manager for Suisse Romande et Tessin at New Wave Group SA since January 2005. Laurent has a proven track record in implementing the Craft brand within the Swiss Romande and Ticino regions, particularly in the functional clothing sector, focusing on technical underwear and product lines for running, cycling, and cross-country skiing. From October 2015 to May 2018, Laurent held the position of President of Organization for the EKZ Cross Tour Aigle, a Swiss international cyclocross series. Prior to these roles, Laurent was a professional cyclist from 1991 to 2004, competing with several reputable teams across Switzerland, Spain, France, Italy, and Belgium. Laurent holds a CFC in Sanitary Installation.