Vendela Lamm

Vendela Lamm has a diverse work experience in the fashion industry. Vendela has worked as a Senior Project Lead at New Wave Group and Craft Sportswear since 2021. Prior to that, they were a Senior Product Developer at WeaLIT from 2018. Vendela has also founded their own company, Digital Fields AB / Cutmade, in 2015. Vendela has worked as a Product Development Consultant and Merchandise & Planning Consultant at various companies such as H&M, Björn Borg, J.LINDEBERG, Weekday, and GANT. Their roles have included responsibilities in product development, fancy jersey, licensing, merchandise planning, and team management.

Vendela Lamm completed their Bachelor of Business Administration (B.B.A.) in Marketing, Fashion Production & Management from the Swedish School of Textiles from 2000 to 2003. Vendela also attended Stockholm University in 2002-2003, studying Economics and Business Law. In 2020, they completed a leadership program at Ledarbildarna.