Daming (Lawrence) Li possesses extensive experience in digital marketing, ecommerce, and business intelligence. Currently serving as General Manager at New World Development Company Limited and as Vice President at K11 Concepts Limited, Daming leads initiatives in digital products and analytics, contributing significantly to the growth of K11's digital ecosystem. Prior to these roles, Daming held senior positions at Walmart, Alibaba Group, McKinsey & Company, and Bank of America Merrill Lynch, demonstrating a strong track record in ecommerce, strategic planning, and investment banking. Daming's educational background includes an MBA from Northwestern University's Kellogg School of Management and a BSc in Economics from UCL.
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