Yelena Balashchenko

Yelena Balashchenko is a seasoned marketing and business development professional with extensive experience in various industries, including legal services and technology. Currently serving as the Senior Business Development & Sponsorships Manager at the New York City Bar Association since March 2022, Yelena is responsible for cultivating business relationships with law firms, corporations, and governmental entities to enhance revenue and engagement. Prior roles include Director of Marketing at Counsel Press Inc., where Yelena directed marketing initiatives for the largest appellate services provider in the U.S., and various leadership positions at firms like PrintingHouse Press and IntegriDATA Business & Technology Solutions, where Yelena successfully developed marketing programs and launched new products. Yelena holds a Master’s degree in Marketing Management and a Bachelor’s degree in Business Management from Solent University.