New York City Bar Association
Yelena Balashchenko is a seasoned marketing and business development professional with extensive experience in various industries, including legal services and technology. Currently serving as the Senior Business Development & Sponsorships Manager at the New York City Bar Association since March 2022, Yelena is responsible for cultivating business relationships with law firms, corporations, and governmental entities to enhance revenue and engagement. Prior roles include Director of Marketing at Counsel Press Inc., where Yelena directed marketing initiatives for the largest appellate services provider in the U.S., and various leadership positions at firms like PrintingHouse Press and IntegriDATA Business & Technology Solutions, where Yelena successfully developed marketing programs and launched new products. Yelena holds a Master’s degree in Marketing Management and a Bachelor’s degree in Business Management from Solent University.
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New York City Bar Association
The New York City Bar Association (www.nycbar.org) is a voluntary organization with 24,000 members. Since its founding in 1870, the City Bar has been dedicated to maintaining the high ethical standards of the legal profession, promoting reform of the law and providing service to the profession and the public. The City Bar's 150 Committees issue hundreds of reports and present hundreds of events annually. The Legal Referral Service matches vetted lawyers with clients. The City Bar Center for CLE provides continuing legal education for lawyers. The City Bar Justice Center provides pro bono legal services to the disadvantaged. Protecting the public’s welfare remains one of the Association’s highest priorities.