New York City Tourism + Conventions
Sara Simkin has a strong background in destination services and event management. Sara began their career in 2006 as an Assistant Manager of Conference Services at Young & Rubicam, where they played a role in managing corporate events. In 2008, they joined NYC & Company, where they worked their way up from Manager to Vice President of Destination Services. In this role, they oversaw the department and implemented new marketing initiatives to increase show attendance. Sara also sought new business opportunities and provided services for high-profile events. Additionally, Sara Simkin serves on the Board of Directors for EventFluence, starting in 2020.
Sara Simkin attended Muhlenberg College from 2002 to 2006, where they earned a Bachelor of Arts (BA) degree in Psychology.
New York City Tourism + Conventions
As the tourism authority of the five boroughs of New York City, our mission is to invite the world and energize the City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.