Nilay Shah

Nilay Shah is a seasoned marketing and brand strategy expert with extensive experience in the sports industry, currently serving as Senior Vice President of Marketing & Brand Strategy for the New York Football Giants since August 2007. In this role, Nilay Shah oversees all aspects of marketing and fan engagement, focusing on brand and campaign ideation, audience development across various demographics, and digital and social media content. Prior to this, Nilay Shah held positions such as Vice President of Digital Marketing and Director of Digital Strategy at Datran Media, and Account Manager at DoubleClick Media Services. Nilay Shah began a career with a foundational role as a QA Analyst after earning a Bachelor of Science in Information Technology from the New Jersey Institute of Technology in 2006.