Patricia Shibata

Patricia Shibata is an accomplished marketing professional with extensive experience in brand marketing and multicultural engagement. Currently serving as the Director of Products and Brand Marketing at New York Road Runners since January 2018, Patricia has spearheaded initiatives to drive engagement and acquisition among diverse audiences. Previously, Patricia held various roles including Acting Director of Marketing for the TCS New York City Marathon and as the Founder and Marketing Consultant at PattyShi LLC. Patricia's prior experience includes serving as Vice President and Multicultural Practice Lead at McCann NY, where a multicultural unit was developed, and significant roles at MillerCoors focusing on brand development among Latino consumers. Patricia holds an MBA from the Texas McCombs School of Business and a Certificate in Digital Media Marketing from NYU's School of Continuing and Professional Studies.