James Morrison is an experienced communications professional currently serving as the Director of Communications at NYSUT since January 2019, leading a team of over 20 to manage diverse communication needs for a statewide labor union representing nearly 700,000 professionals. Prior roles include Digital Communications Manager at NYSUT, where expertise in digital marketing and campaign strategy was demonstrated through the successful launch of targeted advertising programs and high-engagement email marketing initiatives. James also served as Account Director at id29, catering to a variety of clients across multiple industries, and as Managing Principal & Editor-in-Chief at Embrocation Cycling Journal, effectively blending content creation with retail. Earlier experience includes a role as Product Line Manager at Serotta Competition Bicycles. James holds a Bachelor of Arts in Philosophy from Hamilton College.