Sandra Garcia

Sandra Garcia is an accomplished founder and consultant specializing in marketing strategy, brand elevation, and diversity initiatives through Encounter Your Potential, established in 2012. Sandra has collaborated with prominent organizations such as Google, JP Morgan Chase, and HSBC Bank Toronto. As a Grow With Google Digital Coach, Sandra empowers Black and Latino small businesses by providing essential digital skills training. Additionally, Sandra serves as a consultant for the New York Urban League's Diversity & Inclusion Lab, focusing on collaborative best practices. Previous roles include significant positions in marketing and digital strategy at Time Warner Cable Media, Clear Channel Outdoor, and CNNMoney.com. Sandra holds a degree in Psychology from Dickinson College and furthered education at The Tuck School of Business at Dartmouth, specializing in Entrepreneurial and Small Business Operations.