New York Urban League
Sandra Garcia is an accomplished founder and consultant specializing in marketing strategy, brand elevation, and diversity initiatives through Encounter Your Potential, established in 2012. Sandra has collaborated with prominent organizations such as Google, JP Morgan Chase, and HSBC Bank Toronto. As a Grow With Google Digital Coach, Sandra empowers Black and Latino small businesses by providing essential digital skills training. Additionally, Sandra serves as a consultant for the New York Urban League's Diversity & Inclusion Lab, focusing on collaborative best practices. Previous roles include significant positions in marketing and digital strategy at Time Warner Cable Media, Clear Channel Outdoor, and CNNMoney.com. Sandra holds a degree in Psychology from Dickinson College and furthered education at The Tuck School of Business at Dartmouth, specializing in Entrepreneurial and Small Business Operations.
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New York Urban League
The mission of the NYUL is to enable African Americans and other underserved ethnic communities to secure a first class education, economic self reliance, and equal respect of their civil rights through programs, services and advocacy in our highly diversified city. Today’s economic climate has highlighted the importance of the work of the New York Urban League. Our offices continue to fill with residents seeking our services in times of crisis. For more than 90 years, New York Urban League has advocated on behalf of underserved New Yorkers to ensure equal opportunities in education, employment and civil rights. With a presence in all five boroughs of New York, the League seeks to eliminate those barriers that hinder people from improving their social and economic conditions. Since 1971, NYUL has provided more than $20M in scholarship funds to help college hopefuls pursue higher education. New York Urban League is one of 98 local affiliates of the National Urban League, a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.