Bingjie Han

Bingjie Han is a Performance Marketing Manager at Newegg since January 2025, specializing in SEM strategy and achieving over 20% YoY sales growth in the US and Canadian markets through data-driven optimizations. Prior experience includes serving as Product Marketing Lead at LTS - Video Solutions for Security Professionals, where Bingjie led successful go-to-market strategies and digital marketing campaigns, resulting in a 40% increase in new product sales. As Marketing Lead at OODDA INC, Bingjie directed a marketing team to deliver solutions for diverse clients, significantly boosting e-commerce sales for notable brands such as Segway. Earlier roles include Chief Editor at FindingSchool, focusing on digital media content and audience growth, and a Corporate Communications Summer Intern at Omnicom Media Group, facilitating internal and external communication initiatives. Bingjie holds an MBA from Boston University with a focus on Marketing, Strategy & Innovation, and a Bachelor's Degree in Linguistics from Fudan University.