Kathleen Lafrance

Kathleen LaFrance is an accomplished marketing professional with extensive experience in e-commerce and shopper marketing. Currently serving as Senior Manager of E-Commerce & Shopper Marketing at Newell Brands since August 2022, Kathleen previously held roles at Groupe SEB as Senior E-Commerce Activation Manager and Director of Trade Marketing, where responsibilities included developing omni-channel strategies for major retailers and overseeing successful product launches. Prior positions at Panasonic and De'Longhi focused on strategic marketing plans and enhancing consumer engagement across digital platforms. Kathleen's career began at Sony Electronics, where sales management in strategic accounts contributed to significant revenue growth. Kathleen holds an MBA in Marketing from Iona University and a Bachelor of Science in Marketing from Dominican University New York.