Keith Archer

Keith Archer serves as the Vice President of Sales and Operations for Amazon US at Newell Brands, a role held since February 2001. In this position, Archer leads teams in strategic development, execution, and commercialization of products and advertising campaigns across various Amazon platforms while focusing on profitable business growth and market share expansion. Previous roles at Newell Brands include Senior Director positions overseeing sales operations and sales planning in the Home Appliances Business Unit. Prior to Newell Brands, Archer held various sales leadership roles at Office Depot and The Home Depot, driving significant growth and operational efficiencies across retail and eCommerce sectors. Archer holds educational credentials from Northwestern University - Kellogg School of Management, Harvard Business School, California State University, Northridge, and Moorpark College.