Makella Bergsmith

Makella Bergsmith is an experienced professional in consumer insights and market research, currently serving as a Consumer Insights Manager at Newell Brands since November 2024. Prior to this role, Makella held various positions at SKIM, including Research Manager, where responsibilities involved managing B2B and B2C projects, designing questionnaires, and analyzing data using tools like Q and SPSS. Makella has also contributed as an AstraZeneca Graduate Research Assistant at the University of Georgia, where support was provided for PhD-level marketing research. Educational credentials include a Master of Marketing Research and a Bachelor of Business Administration in Economics, both from the University of Georgia - Terry College of Business.