Patrícia Escala Carné

Patrícia Escala Carné is an experienced marketing professional currently serving as Senior Manager Brand Activation EMEA at Newell Brands since December 2013, focusing on consumer activation and market share across EMEA markets. Prior to this role, Patrícia was a Senior Brand Manager for Iberia, overseeing Digital Channel development and implementing the Digital Marketing Plan. Patrícia's career includes positions at Mapa Spontex Ibérica S.A.U., where Patrícia worked from Assistant Product Manager to Brand Manager, contributing to marketing strategies and product performance. Patrícia holds an M.B.A. in Marketing Management from Esade and has participated in various exchange programs and summer courses at prestigious institutions.