Maddy King

Maddy King is an experienced professional in performance and data strategy, currently serving as the Performance and Data Strategy Lead at NewGen since August 2021. Previous roles include Senior Integrated Marketing Manager at Red Ventures and Integrated Marketing Manager at CBS Interactive, where Maddy led marketing efforts for gaming and consumer tech, developed ad strategies, and managed branded content initiatives. Early career experience includes positions at MixRadio, Future plc, and Simitive, with responsibilities ranging from ad operations to client communications. Maddy holds a Bachelor's degree in Media and Communications, along with a double diploma in Business Management and Human Resources from Swinburne University of Technology.