Joel Petersen

Vice President Of Sales at New Holland Brewing Company

Joel Petersen has extensive work experience in the sales and marketing field. Joel has held positions at various companies, starting with Herman Miller in 1999 as a Sales Associate. Joel then worked at USF Holland as an Account Executive from 2002 to 2006. In 2007, they were a Business Analyst - MBA Intern at Miller Brewing Co. Joel joined MillerCoors in 2008, initially as an Associate Brand Manager for the Coors Family of Brands, and later as part of the Channel Marketing - Strategy team. In 2012, they joined Craft Brew Alliance as the Director of Retail Marketing. In 2014, they became the Vice President of Sales at New Holland Brewing Company.

Joel Petersen completed their education with a B.A. degree in Business Administration/Communications from Hope College, which they attended from 1995 to 1999. Later, they pursued an MBA degree in Brand and Product Management from the Wisconsin School of Business, where they studied from 2006 to 2008.

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