HA

Huzaifa Aslam

News Writer at News Break

Hannah L. has a strong background in brand strategy and digital marketing. Hannah started their career as a Senior Brand Strategist at Brownstein in 2015, where they developed brand strategies and messaging platforms for clients. Hannah utilized various research methods, analytics, and audience personas to differentiate clients from competitors and convey a clear brand message. In 2017, Hannah was promoted to Director of Brand Strategy, leading a team of Brand Strategists who helped companies reach their brand potential. Hannah focused on inspiring employees, attracting talent, and achieving breakthroughs with target audiences. In 2019, Hannah became the Vice President of Brand Strategy at Brownstein, furthering their mission to understand consumers and reimagine categories. Prior to joining Brownstein, Hannah worked as the Director of Strategy & Analysis at allwebcafe from 2012 to 2015. There, they developed digital marketing strategies for b2b clients, emphasizing online visibility and lead generation. Hannah's approach involved understanding the consumer decision journey, creating audience profiles, and developing content marketing calendars tailored to different stages of the buying journey. Overall, Hannah L. has a breadth of experience in brand strategy, audience analysis, and digital marketing.

Hannah L.'s education history begins with their Bachelor's degree in Political Science and English, which they pursued from 2006 to 2010 at Kutztown University of Pennsylvania. Hannah then went on to pursue their Master's degree in International Affairs at Columbia University in New York from 2010 to 2012, specializing in the field of International Affairs and Diplomacy.

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New York, United States

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