Cassandra Allars

Cassandra Allars is an accomplished professional with extensive experience in strategy, planning, and product management within the media industry. Currently serving as General Manager, Strategy & Planning at News Corp Australia since September 2018, Cassandra has held various leadership roles, including Head of Strategic Planning and Acting Director of Strategy & Portfolio Management. Prior to that, Cassandra was Head of Product at news.com.au and played crucial roles at NewsLifeMedia, where responsibilities included Head of Product and Digital Commercial Manager. Earlier career highlights include positions at Bauer Media Group – Australia as Executive Producer for Women's Lifestyle and contributions to Flaunt Marketing & PR as a Fashion & Beauty Media Specialist. Educational qualifications include participation in the Executive Ready Program from Women & Leadership Australia and studies at The Australian National University and Canberra Girls Grammar School.