Pavlina Theodoulou

Pavlina Theodoulou is an experienced professional in affiliate marketing and partnership management, currently serving as the Head of Affiliates and Partnerships at News UK since March 2022. Previously, Pavlina held various roles at Reprise Digital as Affiliates Director and at Artefact, where responsibilities included leadership as Head of Affiliates, Affiliate Retail Lead, and Senior Affiliate Executive. Pavlina has demonstrated expertise in optimizing affiliate channels, managing key publisher relationships, and enhancing ROI through strategic negotiations and innovative initiatives. Earlier experience includes a Marketing Associate position at iSPIRAL IT Solutions Ltd, focusing on market research and customer engagement. Pavlina holds a Bachelor's Degree in Business Management from Newcastle University.