Newsroom Public Relations
Terry Kaufman is a seasoned public relations specialist with extensive experience in legal writing and communications. Currently serving as a Public Relations Specialist and Account Manager at Newsroom Public Relations since January 2018, Terry excels in translating complex legal concepts into accessible language for diverse media outlets. Prior to this role, Terry founded 1GreatStory, a venture dedicated to preserving family histories, and worked as a freelance writer for Inside Publications. Previous legal roles include Senior Business Attorney at Intel Corporation and Legal Director at USCS International, along with significant editorial positions at Commerce Clearing House and Teleconference magazine. Terry holds a JD from the University of California, Berkeley, an MJ in Journalism from UC Berkeley, and a BA in English from Carleton College.
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Newsroom Public Relations
No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name. We’ve collectively worked for many decades as reporters and editors at The New York Times, People, Reuters, NBC, the Daily Journal and too many other top-tier media outlets to name, along with many regional and local media outlets across the country. To more comprehensively service our clients, in recent years we’ve expanded from our core specialty of securing robust mainstream and niche media to include marketing, media training, author services, video, business development, content writing and more. Too often, you think you’re going to get huge service only to realize there’s only one person working for you. Although the team is spread across the four corners of the country – from Los Angeles to Seattle, New York to North Carolina – we collaborate. It’s not at all unusual to have five team members on one project. These days, newsrooms have fewer journalists chasing bigger stories. If your PR team doesn’t know how to think like an editor and nimbly jump in front of the biggest breaking stories to position you as an expert or thought leader on a subject, or how to get international press for a lawsuit filing, you’re wasting money – and opportunities.