Ed Lallo

Ed Lallo is an accomplished professional with extensive experience in journalism, photography, and media relations. As the CEO and Founder of Newsroom Ink since June 2009, Ed has spearheaded the development of the first brand-journalism newsroom, assisting clients in reputation management and branding. With a photography career spanning over four decades through Lallo Photography, Ed has provided services for high-profile clients including PBS News Hour and ABC Television. Ed has held editorial leadership roles in various organizations, such as Gulf Seafood News, Health News Texas, and the Gulf Seafood Institute, where advocacy and education were central to the missions. Additionally, Ed served as a contract photographer for People Magazine for two decades. Ed's academic background includes a BS in Journalism/Photography from The University of Kansas and a Bachelor of Science in Journalism from Washburn University.