Pat Deskin

Pat Deskin currently serves as the Chief Revenue Officer at NewStore, Inc., leading efforts to enhance digital transformation for global retail brands through a Unified Commerce Platform. Deskin has over 20 years of experience in high-tech sales, including a role as Principal at Deskin Advisory Services, which focuses on scaling SaaS companies and optimizing go-to-market strategies. Previously, Deskin held executive roles at Bluecore and Salsify, contributing to significant growth in product experience management and omnichannel solutions. Deskin's earlier career includes various leadership positions at Zuora and Oracle, where responsibilities encompassed driving revenue and managing enterprise sales. An alumnus of St. Bonaventure University, Deskin holds a BS in Political Science.