NEWSUBSTANCE
Nicola Cheng is currently the Client & Creative Services Director at NEWSUBSTANCE and a Partner at ICF Next, where Nicola leads account growth for various clients. With experience as a Campaign Director and Senior Project Manager at Vista - Communications Agency, Nicola has expertise in providing integrated creative communications solutions across various media channels. Prior to that, Nicola worked as an Event Manager at Exclusive Events. Nicola completed their education at Leeds Beckett University from 2003 to 2006.
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NEWSUBSTANCE
NEWSUBSTANCE is an award-winning UK based creative studio that imagine, design, build and perform for the global arts & entertainment industry. We have over 20 years’ experience of creating brave and ambitious projects and installations across the world. We occupy a space where design meets drama, yielding creativity to challenge, engage and amaze its audience across global ceremonies, creative installations, festivals and theatre. From bespoke commissions, to creative direction or pure fabrication, we build from a strong performance point of view and engineering perspective, propelled by the principle that every aspect of our work has to perform. We take a strategic approach to our thinking, whether we are taking a lead on creative or collaborating with multiple stakeholders to realise a vision. As a studio that offers ideation, design, fabrication and installation, our team prides itself in always pushing the limits of creative and technological innovation. We have extensive experience of working on ambitious, high profile projects that have multiple stakeholders, running to tight schedules, and our teams thrive in the live environment. We work in territories all over the world. We love what we do.