Catalina Salazar

Catalina Salazar has a wide range of professional experience, with their most recent role being the Global Head of Retail Media at Wolt since February 2023. Prior to that, they worked as a Business Consultant at Arches, where they connected as an industry specialist with Investment & Corporate Strategy clients to assess various business risks and opportunities. Before Arches, they held the position of Business Consultant at NewtonX.

Catalina Salazar also worked as a Consultant Council Member at GLG starting in January 2019. Catalina has also held various roles at Rappi, including Global Head of Agencies & Media from May 2021 to February 2023, and Head of Advertising from July 2020 to May 2021. Catalina served as the Chief Operating Officer at Vizeum from February 2020 to July 2020.

In terms of their earlier experience, Catalina Salazar was the Chief Growth & Innovation Officer at Dentsu Aegis Network from May 2018 to July 2020. Catalina held multiple positions at iProspect, including Chief Operating Officer from January 2018 to July 2020, Client Director from December 2016 to July 2020, and Senior Account Director from July 2014 to December 2016.

Prior to their roles at iProspect, they worked as a Search Director at OMD Australia from May 2012 to May 2014. Catalina started their career at Mindshare as a Senior Search Manager from November 2009 to March 2012.

Catalina Salazar obtained their Engineering degree in Information Technology & Systems from Universidad Nacional de Colombia, where they studied from 2004 to 2007.

In 2008, they earned a Certificate IV in Spoken and Written English from Cambridge International College Australia and also obtained the International English Language Testing certification from IELTS Official.

From 2010 to 2011, Catalina attended Impact Training Institute, where they obtained a Diploma in Business Administration and Management, General.

In 2020, they acquired multiple certifications from Google, including Google Ads Search Certification, Google Ads Display Certification, and Google Ads App Certification. In 2021, they also obtained the Google Ads Video Certification.

Currently, Catalina is pursuing a degree in Marketing & Advertising with a focus on Advertising at Fundación Universitaria Internacional de La Rioja - UNIR, starting in 2023.