Rodrigo de Assis Alves

Rodrigo de Assis Alves is a seasoned professional in strategic marketing and data insights with extensive experience across various leadership roles in Latin America. Currently serving as Executive Strategy Director and Head of Strategy at Sallero since July 2024, Rodrigo previously held positions as Strategic Insights Consultant at NewtonX, Regional Director of Strategy & BI at Cheil Worldwide, and Director of Strategy at WMcCann, overseeing significant projects for major brands like Chevrolet and General Motors. With a strong background in B2B and B2C marketing, digital transformation, and CRM, Rodrigo has demonstrated expertise in developing integrated strategies that enhance commercial performance across diverse channels. Educational qualifications include degrees in Psychology, Advertising and Marketing, and specialized training in CRM and Data Marketing from prestigious institutions.