Nelson Becerra

Nelson is co-founder of NewTropic and leads all sales and business development efforts. He’s a passionate sales leader with over three decades of experience across multiple industries including technology, media, and cannabis. Prior to NewTropic, Nelson held senior management positions at Potente Media, AmpDesk, and Emerge Digital, in the media and ad tech spaces, and originally built his sales career with various sales and sales management roles in-office solutions. He believes that the key to success in sales and in business, in general, is the ability to build real relationships that truly matter.