Geri Farr

Geri Farr serves as the Chief Growth Officer at NEXA Mortgage since September 2025, bringing over 30 years of experience in the mortgage industry to enhance organizational growth and impact. Previously, Geri held the position of Senior Vice President at Kind Lending for a brief period, where responsibilities included overseeing home loan operations. At Bay Equity, LLC from June 2017 to April 2025, Geri managed operations across multiple states, focusing on professional development and strategic growth. During tenure at Nova Home Loans from June 2009 to May 2017, Geri achieved market leadership in Maricopa County while managing significant loan production and a large team. Earlier in the career at Irwin Mortgage from January 2003 to December 2009, Geri excelled as an Account Executive, leading national wholesale residential mortgage production and earning awards for top performance.