Mary Fraser

Ms. Fraser is a seasoned strategic communications leader with extensive experience working with global brands in high-profile media environments. She led the media strategies for the 2010 Olympic Winter Games including sport events, public engagement initiatives, brand launches and issues management. She went on to work in the not-for-profit sector promoting national fundraising campaigns, and then the retail sector with lululemon, building consumer facing PR and organization–wide internal and external communications strategies to support rapid global growth.

Mary went on to serve as Vice President, Communications and Deputy GM for HK Strategies, responsible for business development and account management while leading a team on high-profile issues management files, large scale events, and thought leadership campaigns in a variety of sectors. Most recently, Ms. Fraser led corporate communications at Aritzia, supporting the organization through the complexity of employee and stakeholder engagement during the global pandemic.