Plamen Jechev

Plamen Jechev is a skilled marketing professional with extensive experience in digital marketing, performance marketing, and analytics. Currently serving as a Performance Marketing Specialist at Nexo since February 2024, Plamen previously held positions such as PPC & Analytics Expert at Hop Online and Digital Marketing Lead at LockTrip, where significant achievements included a 55% year-to-year booking volume growth. With a strong background in managing digital media plans, conversion tracking implementation, and account-based marketing strategies, Plamen has successfully contributed to various industries, including fintech, education, and blockchain technology. Educational qualifications include a Master’s Degree in Advertising Management from New Bulgarian University and additional training in Gamification and App Development.