Laura Murphy

Laura Murphy currently serves as the Director of Data Engineering, Data Management, and Data Science at Nexstar Media Group, Inc., leading national and international teams to design data infrastructure and models for ad performance and digital engagement. With previous roles at Hearst as Sr. Manager of Business Intelligence and Data Analytics, and at iHeartRadio as Manager of Analytics, Laura has extensive experience in utilizing data to enhance customer experience and foster data-driven cultures. Laura's earlier career included positions in marketing and consulting, with significant leadership in project management and data analysis. Laura holds a Bachelor of Science in Biochemistry and Neurobiology from the University of Washington and an MBA from Georgetown University McDonough School of Business.